Are there any questions you’ve always wanted to ask your customers? Maybe you’d like to know what’s important to them and what their priorities are, both in business and in life. Perhaps you’re concerned about their future, and want to ask what contingency plans they have in place. Or maybe […]
Customer Engagement
5 posts
First up – in case you were wondering – just what is a CRM system? A Customer Relationship Management (CRM) system is invaluable for helping businesses manage their relationships with customers, and store potential sales leads for current and future customers. The most effective CRM software let you organise your […]
Why is it that some companies pay millions of dollars to advertisers just to try to make a campaign go viral and it doesn’t work? It fails to connect… By this I don’t mean people fail to see it or even to respond to it. It fails to connect because […]
Last week I was deliberately observing key moments in business relationships. And two particular moments stood out… for the wrong reasons. Business cards I met somebody last week that I’d only previously known on paper by their reputation and experience. Someone we may well develop an ongoing business relationship with. […]
A couple of weeks ago I attended the second annual Alumni Awards Breakfast for past students of St John’s Anglican College, Forest Lake (until 2010 known as Forest Lake College). I am involved in the school as a parent and volunteer. The guest speaker was Mrs Vivienne Anthon, who is currently […]